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Hungry Lion breaks Guinness World Record

September 30, 2014

To celebrate Heritage Day (24 September), over 1.6 tonnes (1,631.216kg) of free chicken was served to Mitchells Plain residents.

Hungry Lion broke the current world record of 1,076kg with a serving of over 1.6 tonnes of free chicken served to participants from a mega sized, four metre high version of the iconic Hungry Lion Pride Bucket, which was specially produced for the Guinness World Record attempt.

Brand Marketing Manager at Hungry Lion, Tashalene Reid said the main aim of the record attempt was to give back to one of Hungry Lion’s most loyal communities. Mitchells Plain residents received 13,644 free pieces of Hungry Lion King Sized Chicken with a free Coca-Cola.

In 2010, the record was claimed by KFC in Kentucky, Louisiana, with a serving of 907kg, in celebration of its 70th birthday. In 2011, the record was broken in Japan by the Qatar Food Company at the Karaage Festival with a serving weighing in at 1,076kg.

The event was the culmination of Hungry Lion’s successful ‘Lucky Bucket’ campaign which has seen over 2 million digital voucher downloads, a double-digit sales growth for the brand and a increase in brand engagement by more than 200% than the current Fast Food industry benchmark.

The world record will be officially verified by Guinness Book of Records, and according to their requirements 2 independent auditors were present who ensured the record was true to the submission requirements stipulated.


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